First blog of 2015 – let the fun begin!  This week I’m on my way to Orlando, Florida for the newly renamed IBM ConnectEd conference.  This year is sure to be different from the many IBM Lotusphere events as *most notably* it will ONLY be hosted in the Swan hotel, rather than the Dolphin.  I’m curious to see how this works out, as I’ve heard that there are over 500 people registered today than IBM expected.  Not sure where they’re going to put everyone!

During this show, I will be speaking during the Business Partner day activities on how to engage with IBM Co-funding and maximize your marketing budget dollars.  My talk will focus on successful activities, where you should outsource investments and most importantly, how to incorporate social in your marketing initiatives.  On this note, I invite anyone with questions on how to better work with the IBM system to reach out, as I have over 10 years experience with this subject.

Looking forward to seeing everything there and I’ll post more photos and reactions to events at the conference throughout the week.